We started with a flash of inspiration catalyzed by a reusable grocery bag made from recycled materials. “Hey, you could make bikes out of that stuff…” Insert lightning flash here. That’s where The ReCycle was born and where our core mission lies: take “waste” and turn it into amazing bicycles that look, ride and feel good. Expanding our brand from there, we knew we had hit on a flash of inspiration that made us feel good, gave us a chance to make a dent in the disposable culture of consumption, would help with the growing obesity epidemic and make some sweet, sweet bikes. Jump on one, feel that grin spread across your face just like when you were 13 and then make it even bigger knowing you’re one of the ones doing your part. That’s why we go to work everyday smiling.